Amping up industry-wide efforts around media measurement, the VAB, the TV industry advertising trade association, has announced a new Measurement Innovation task force -- putting together a group of ...

MANHASSET, NY—Testing has become a world of applications one can access and use from fixed and mobile devices to control the testing environment in both large enterprise settings as well as in local ...

Change the way you measure tasks. Over time, we’ve all settled on ways to measure our performance. Maybe you focus on time to complete. Or quality. Or cost. Each is effective, but sticking with one or ...

VideoAmp has gained notice in recent months for its work with various media agencies and TV networks that are trying to take on the increasingly difficult task of measuring video audiences. The ...