Editor’s note: Jules Maltz is a general partner at IVP and focuses on later-stage venture investments in rapidly-growing Internet and software companies. Follow him on Twitter. Daniel Barney is a ...

IT managers have mixed reactions to freemium services, but the benefits are proven. Many truths, such as "you get what you pay for" are outright wrong. The phrase implies a correlation between the ...

At the heart of a 'freemium' business model is a notion that makes me viscerally uncomfortable: giving something away for nothing. Services are given away free in the expectation of being able to sell ...

A report, "Making Freemium Add Up," published Tuesday by Mark Mulligan of Midia Consulting, compares key metrics of Spotify, Deezer, Pandora and Slacker alongside Angry Birds, Hulu, Skype and others… ...

Many vendors are using freemium software to attract and retain users with the hope they can get them to pay for premium versions afterwards. Microsoft has released a new and free Windows 10 app that ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. As you navigate the early stages of building your pricing strategies, you might ...

Plenty of startups out there want to do go for a "freemium" business model, but there's a lot of confusion as to what "freemium" actually means. And more importantly, whether and how it works. So here ...

noun 1. A business model that provides a game to players free of charge, but charges a premium fee for special features, powers, or content. The truth is that sites like IGN still have some catching ...