Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data science has an unusual marketing problem. The role is consistently described using its most glamorous applications — ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact. Marketing mix modeling (MMM) is having a moment in marketing ...

Discover what data science is, its benefits, techniques, and real-world use cases in this comprehensive guide. Data science merges statistics, science, computing, machine learning, and other domain ...