Epic Games has revealed a new tool for Unreal Engine 5.8 which allows generative AI large language models (LLMs) to plug into ...

The projects include work from 'Maya and the Three' director Jorge Gutierrez, former Nickelodeon exec Albie Hecht and Buzzfeed Studios.

It can be very dangerous to use generative AI these days, even if you're responsible for a beloved, critically acclaimed title. Baldur's Gate 3 developer Larian and Clair Obscur: Expedition 33 ...

Overall, AI is expected to unleash the creativity of Sony Interactive Entertainment’s studios, power a more curated and ...

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

A founder's data shows a decline in the performance of ads created by AI were much less effective than human-made ones, ...

Session Topic] This session shares practical experience in integrating generative AI into game narrative design, highlighting ...

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...

The team used the Divergent Association Task (DAT), something used in psychology to measure a specific type of creativity. Essentially, it asks someone to come up with 10 words in four minutes, and ...

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